Transition Corporate Finance
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ROYAL SMILDE BAKERY ACQUIRES DE MARO
Transition Corporate Finance advises Koninklijke Smilde, a family-owned business specialising in high-quality food products for retail and food service, on the acquisition of Banketbakkerij De Maro
Amsterdam (31 October 2025) – Royal Smilde Bakery part of Royal Smilde, the Netherlands-based family-owned business active in the development and production of high-quality food products, has announced the acquisition of industry peer Banketbakkerij De Maro (“De Maro”). Royal Smilde has been in existence for more than 160 years and is an independent family-owned business founded in 1863 as a butcher’s shop. The company has grown into an internationally operating food company with seven production locations, an innovation centre and sales organisations in the Netherlands, Belgium, France, England, Germany and West Africa. Royal Smilde develops and produces high-quality solutions with margarines, oils, fats, salads, sauces and bakery products. These products are supplied to the food industry, the retail market and the food service market. With more than 1,800 different products, both own brand and private label, Royal Smilde reaches customers and consumers in more than 47 countries. De Maro, also a family-owned business, based in Berkel-Enschot and founded in 1937, has grown into an industrial bakery that supplies retailers, wholesalers and food service companies.
Alex Kruiter, Managing Director of Royal Smilde Bakery: “We are delighted to offer De Maro, a wonderful family business with a rich tradition, a new home within Royal Smilde. Their dynamic entrepreneurship fits seamlessly with our own history. Once again, we found working with TCF to be an extremely pleasant experience, both professionally and personally.”
Transaction type: M&A
Countries involved: Netherlands
Industry: Food and beverages
Deal rationale: Economies of scale
Willem op de Hoek, Partner at Transition Corporate Finance: “With the acquisition of De Maro, Royal Smilde has further strengthened its strong position in the bakery market. Not only in the Netherlands, but also abroad in aviation catering and international retail channels. We are delighted to have supported Royal Smilde in this acquisition.”
Transition Corporate Finance (TCF) acted as exclusive M&A advisor to the Buyer in relation to the acquisition of De Maro. For more information about Transition Corporate Finance or other M&A-related topics, please do not hesitate to contact us at willem.opdehoek@transitioncf.com or visit our website www.transitioncf.com.
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